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Instead of taking a class in strategic marketing I got a job in it. It makes a little more sense, but the literature isn't as good.
To correct that problem I've started reading Snowcrash again. The author, Neal Stephenson*, is smart - but it must have been hard for him to envisage the growth of big data and mobile. I think those are the two most transitive technologies at the moment (or at least my moment). We spend more and more time on our devices, and that time, that money, that human interaction is heavily quantified and repackaged at profit.

Here - have my hypercard.

* - Stephenson is apparently being paid by Jeff Bezos to develop a manned sub-orbital launch system. That's the coolest job ever.